Take the We Dare Super Bowl Challenge

Did you know that the sex-trafficking industry looks at Super Bowl week like retailers look at Christmas? Men flocking to a big city for a testosterone-filled football game unsurprisingly gives sex traffickers a prime target audience for their “product.” Estimates vary on exactly how much sex-trafficking occurs at Super Bowl sites, but industry-watchers see anywhere from a 30 to 300 per cent increase in online classified ads for prostitution.

Recent reports also cite spikes in online porn viewing immediately after the Super Bowl. Ironically, this has been noticed in both the winning and losing cities. (Note: the porn industry is also highly active in human-trafficking). Again, this is unsurprising, given the often highly sexualized content present in some of the Super Bowl ads (hello, Carl’s Jr. and GoDaddy) and the frequent shots of scantily-clad cheerleaders on the sidelines. Making the Super Bowl “sexy” is a big part of the allure of the event.

That’s why I’ve decided to issue a challenge. Starting this week, I dare you to “starve your eyes” from sexually stimulating material. Not only are advertisers and the NFL trying to capitalize on men’s tendency to be easily visually stimulated, but so is Satan…and he’s wanting to sell you something far more damaging to your life than a greasy hamburger or a beer!

If you want to learn more about the “We Dared” challenge, visit our website here and find out why you should consider this and how to do it. It’s not about being a “prude”; it’s about making a commitment to behave counter-culturally in a sex-saturated world. It’s about giving women the honor due them as God’s creation, not treating them as mere objects for our sexual gratification.

And that may just be a start for you. If you’re like the many men in our culture who’ve lost their sexual integrity and allowed these messages to negatively impact your life and relationships, you can find out about Every Man’s Battle, too.

I’m challenging 1000 men to come forward and commit to the We Dared challenge beginning this Super Bowl week. Starve your eyes. Say “no” to being a participant in the sex-trafficking industry, and say “yes” to regaining your sexual integrity!

Take the We Dared Challenge